diff --git a/app/helpers/external/mailbluster_helper.rb b/app/helpers/external/mailbluster_helper.rb
index 984c76f5..894c9fc8 100644
--- a/app/helpers/external/mailbluster_helper.rb
+++ b/app/helpers/external/mailbluster_helper.rb
@@ -20,7 +20,7 @@ module External
         'firstName'        => user.name,
         'overrideExisting' => true,
         'subscribed'       => true,
-        'tags'             => ['snapcon']
+        'tags'             => [ENV['OSEM_NAME'] || 'snapcon']
       }.to_json
       response = http.request(request)
       response.body
diff --git a/spec/helpers/external/mailbluster_helper_spec.rb b/spec/helpers/external/mailbluster_helper_spec.rb
index 7371ba21..7cb1560d 100644
--- a/spec/helpers/external/mailbluster_helper_spec.rb
+++ b/spec/helpers/external/mailbluster_helper_spec.rb
@@ -19,7 +19,7 @@ describe External::MailblusterHelper, type: :helper do
           \"email\": \"#{user.email}\",
           \"subscribed\": true,
           \"tags\": [
-            \"snapcon\"
+            #{ENV['OSEM_NAME'] || 'snapcon'}
           ],
         }
       }"
@@ -32,7 +32,7 @@ describe External::MailblusterHelper, type: :helper do
         'firstName':        user.name,
         'overrideExisting': true,
         'subscribed':       true,
-        'tags':             ['snapcon']
+        'tags':             [ENV['OSEM_NAME'] || 'snapcon']
       }.to_json)
       expect(response).to eq(response_body)
     end