diff --git a/Gemfile b/Gemfile
index 93505e29..cd0ac861 100644
--- a/Gemfile
+++ b/Gemfile
@@ -174,13 +174,17 @@ gem 'cloudinary'
 # for setting app configuration in the environment
 gem 'dotenv-rails'
 
+# for fake data
+# this is not in a group as we use it also for rake data:demo
+gem 'faker'
+
 # Use guard and spring for testing in development
 group :development do
   # to launch specs when files are modified
   gem 'guard-rspec', '~> 4.2.8'
   gem 'spring-commands-rspec'
   # for static code analisys
-  gem 'rubocop'
+  gem 'rubocop', require: false
   # to silence rack assests messages
   gem 'quiet_assets'
   # as database
diff --git a/Gemfile.lock b/Gemfile.lock
index 95f4f966..ef102920 100644
--- a/Gemfile.lock
+++ b/Gemfile.lock
@@ -173,6 +173,8 @@ GEM
     factory_girl_rails (4.6.0)
       factory_girl (~> 4.5.0)
       railties (>= 3.0.0)
+    faker (1.6.1)
+      i18n (~> 0.5)
     faraday (0.9.0)
       multipart-post (>= 1.2, < 3)
     fastimage (2.0.0)
@@ -550,6 +552,7 @@ DEPENDENCIES
   devise_ichain_authenticatable
   dotenv-rails
   factory_girl_rails
+  faker
   font-awesome-rails
   formtastic (~> 3.1.1)
   formtastic-bootstrap
diff --git a/app/models/cfp.rb b/app/models/cfp.rb
index 706e376b..3cd15bf7 100644
--- a/app/models/cfp.rb
+++ b/app/models/cfp.rb
@@ -3,7 +3,7 @@
 class Cfp < ActiveRecord::Base
   belongs_to :program
 
-  validates :program_id, presence: true, uniqueness: true
+  validates :program_id, presence: true
   validates :start_date, :end_date, presence: true
   validate :before_end_of_conference
   validate :start_after_end_date
diff --git a/app/models/contact.rb b/app/models/contact.rb
index 4f904eeb..c2e3fd2d 100644
--- a/app/models/contact.rb
+++ b/app/models/contact.rb
@@ -3,8 +3,6 @@ class Contact < ActiveRecord::Base
 
   validates :conference, presence: true
   # Conferences only have one contact
-  validates :conference_id, uniqueness: {message: 'has already contact details'}
-
   validates :facebook, :twitter, :googleplus, :instagram,
             format: URI::regexp(%w(http https)), allow_blank: true
 
diff --git a/app/models/venue.rb b/app/models/venue.rb
index 10cf4fcc..d0f5a005 100644
--- a/app/models/venue.rb
+++ b/app/models/venue.rb
@@ -6,7 +6,6 @@ class Venue < ActiveRecord::Base
 
   accepts_nested_attributes_for :commercial, allow_destroy: true
   validates :name, :street, :city, :country, presence: true
-  validates :conference_id, presence: true, uniqueness: true
 
   mount_uploader :picture, PictureUploader, mount_on: :photo_file_name
 
@@ -32,7 +31,7 @@ class Venue < ActiveRecord::Base
   end
 
   def notify_on_venue_changed?
-    return false unless conference.email_settings.send_on_venue_updated
+    return false unless conference.try(:email_settings).try(:send_on_venue_updated)
     # do not notify unless the address changed
     return false unless self.name_changed? || self.street_changed? || self.city_changed? || self.country_changed?
     # do not notify unless the mail content is set up
diff --git a/app/views/conference/_call_for_paper.html.haml b/app/views/conference/_call_for_paper.html.haml
index a1e6ca4e..44d8a983 100644
--- a/app/views/conference/_call_for_paper.html.haml
+++ b/app/views/conference/_call_for_paper.html.haml
@@ -12,24 +12,24 @@
   .row
     .col-md-6.col-md-offset-3.col-sm-10.col-sm-offset-1
       %p
-        - if @program.event_types.any?
+        - if @conference.program.event_types.any?
           You can submit proposals for
           %span.notranslate
             = "#{event_types(@conference)}."
-        - if @program.tracks.any?
+        - if @conference.program.tracks.any?
           Proposals should fit in one of the
           %span.notranslate
-            = "#{pluralize(@program.tracks.count, 'track')}:"
+            = "#{pluralize(@conference.program.tracks.count, 'track')}:"
             = "#{tracks(@conference)}."
         The submission period has begun
         %em.notranslate
-          = @program.cfp.start_date.strftime('%A, %B %-d. %Y')
+          = @conference.program.cfp.start_date.strftime('%A, %B %-d. %Y')
         and closes
         %em.notranslate
-          = @program.cfp.end_date.strftime('%A, %B %-d. %Y.')
-        - if @program.cfp_open?
+          = @conference.program.cfp.end_date.strftime('%A, %B %-d. %Y.')
+        - if @conference.program.cfp_open?
           That means you have only
-          %b.notranslate= pluralize(@program.cfp.remaining_days, 'day')
+          %b.notranslate= pluralize(@conference.program.cfp.remaining_days, 'day')
           left!
           Remember
           %span.notranslate
diff --git a/app/views/conference/show.html.haml b/app/views/conference/show.html.haml
index 071f8f7a..90a9b4eb 100644
--- a/app/views/conference/show.html.haml
+++ b/app/views/conference/show.html.haml
@@ -36,7 +36,7 @@
       %section#program
         = render 'schedule_splashpage'
 
-    - if @program.cfp_open? and @conference.splashpage.include_cfp
+    - if @conference.program.cfp_open? and @conference.splashpage.include_cfp
       %section#callforpapers
         = render 'call_for_paper'
 
diff --git a/lib/tasks/data_demo.rake b/lib/tasks/data_demo.rake
new file mode 100644
index 00000000..dc209c1d
--- /dev/null
+++ b/lib/tasks/data_demo.rake
@@ -0,0 +1,8 @@
+namespace :data do
+  desc 'Create demo data using our factories'
+  task demo: :environment do
+    include FactoryGirl::Syntax::Methods
+    create(:full_conference)
+    create(:admin, email: 'admin@osem.io', username: 'admin', password: 'password', password_confirmation: 'password')
+  end
+end
diff --git a/spec/controllers/admin/conferences_controller_spec.rb b/spec/controllers/admin/conferences_controller_spec.rb
index 9ad97cac..2384c909 100644
--- a/spec/controllers/admin/conferences_controller_spec.rb
+++ b/spec/controllers/admin/conferences_controller_spec.rb
@@ -58,7 +58,7 @@ describe Admin::ConferenceController do
           conference.reload
           expect(flash[:error]).
               to eq("Updating conference failed. Short title can't be blank.")
-          expect(conference.title).to eq('The dog and pony show')
+          expect(conference.title).to eq("#{conference.title}")
           expect(conference.short_title).to eq("#{conference.short_title}")
         end
 
diff --git a/spec/controllers/conference_registration_controller_spec.rb b/spec/controllers/conference_registration_controller_spec.rb
index 54a6c4bd..3071a38c 100644
--- a/spec/controllers/conference_registration_controller_spec.rb
+++ b/spec/controllers/conference_registration_controller_spec.rb
@@ -114,7 +114,7 @@ describe ConferenceRegistrationsController, type: :controller do
         end
 
         it 'shows error in flash message' do
-          expect(flash[:error]).to match "Could not update your registration for The dog and pony show: #{@registration.errors.full_messages.join('. ')}."
+          expect(flash[:error]).to match "Could not update your registration for #{conference.title}: #{@registration.errors.full_messages.join('. ')}."
         end
 
         it 'does not update the registration' do
@@ -139,7 +139,7 @@ describe ConferenceRegistrationsController, type: :controller do
         end
 
         it 'shows success message in flash notice', run: true do
-          expect(flash[:notice]).to match('You are not registered for The dog and pony show anymore!')
+          expect(flash[:notice]).to match("You are not registered for #{conference.title} anymore!")
         end
 
         it 'deletes the registration' do
@@ -160,7 +160,7 @@ describe ConferenceRegistrationsController, type: :controller do
         end
 
         it 'shows error in flash message' do
-          expect(flash[:error]).to match "Could not delete your registration for The dog and pony show: #{@registration.errors.full_messages.join('. ')}."
+          expect(flash[:error]).to match "Could not delete your registration for #{conference.title}: #{@registration.errors.full_messages.join('. ')}."
         end
 
         it 'does not delete the registration' do
diff --git a/spec/factories/cfps.rb b/spec/factories/cfps.rb
index 14b3fbc5..1ff58b9d 100644
--- a/spec/factories/cfps.rb
+++ b/spec/factories/cfps.rb
@@ -2,8 +2,9 @@
 
 FactoryGirl.define do
   factory :cfp do
-    program
     start_date { 1.day.ago }
     end_date { 6.days.from_now }
+
+    program
   end
 end
diff --git a/spec/factories/conferences.rb b/spec/factories/conferences.rb
index a63dd0d5..3bd59f64 100644
--- a/spec/factories/conferences.rb
+++ b/spec/factories/conferences.rb
@@ -2,12 +2,13 @@
 
 FactoryGirl.define do
   factory :conference do
-    title 'The dog and pony show'
-    sequence(:short_title) { |n| "dps#{n}14" }
-    timezone 'Amsterdam'
+    title { Faker::Book.title }
+    short_title { SecureRandom.urlsafe_base64(4) }
+    timezone { Faker::Address.time_zone }
     start_date { Date.today }
     end_date { 6.days.from_now }
     registration_limit 0
+    description { CGI.escapeHTML(Faker::Hipster.paragraph) }
 
     after(:create) do |conference|
       Role.where(name: 'organizer', resource: conference).first_or_create(description: 'For the organizers of the conference (who shall have full access)')
@@ -17,19 +18,38 @@ FactoryGirl.define do
     end
 
     factory :full_conference do
-      splashpage
+      association :splashpage, factory: :full_splashpage
       registration_period
+      venue
 
       after :create do |conference|
-        create(:venue, conference_id: conference.id)
         conference.commercials << create(:conference_commercial, commercialable: conference)
-        conference.campaigns << create(:campaign, conference: conference)
-        conference.targets << create(:target, conference: conference)
-        conference.questions << create(:question, conference_id: conference.id)
-        conference.lodgings << create(:lodging, conference: conference)
-        conference.sponsors << create(:sponsor, conference: conference)
-        conference.sponsorship_levels << create(:sponsorship_level, conference: conference)
-        conference.tickets << create(:ticket, conference: conference)
+
+        # Contact/Program is created by Conference callbacks
+        conference.contact.destroy
+        conference.contact = create(:contact, conference: conference)
+        conference.program.update_attributes(schedule_public: true)
+
+        create(:cfp, program: conference.program)
+        create_list(:track, 2, program: conference.program)
+        create_list(:ticket, 3, conference: conference)
+        create_list(:room, 3, venue: conference.venue)
+        create_list(:lodging, 4, conference: conference)
+
+        create_list(:sponsorship_level, 3, conference: conference)
+        create(:sponsor, sponsorship_level: conference.sponsorship_levels.first, conference: conference)
+        create_list(:sponsor, 2, sponsorship_level: conference.sponsorship_levels.second, conference: conference)
+        create_list(:sponsor, 3, sponsorship_level: conference.sponsorship_levels.third, conference: conference)
+
+        create(:campaign, conference: conference)
+        create(:target, conference: conference)
+        create(:question, conferences: [conference])
+
+        # Logo...
+        uploader = PictureUploader.new(conference, :picture)
+        File.open('app/assets/images/rails.png') { |f| uploader.store!(f) }
+        conference.logo_file_name = 'rails.png'
+        conference.save
       end
     end
   end
diff --git a/spec/factories/contacts.rb b/spec/factories/contacts.rb
new file mode 100644
index 00000000..9168f22b
--- /dev/null
+++ b/spec/factories/contacts.rb
@@ -0,0 +1,13 @@
+FactoryGirl.define do
+  factory :contact do
+    social_tag { SecureRandom.urlsafe_base64(4) }
+    email { Faker::Internet.email }
+    sponsor_email { Faker::Internet.email }
+    facebook { Faker::Internet.url('facebook.com') }
+    googleplus { Faker::Internet.url('plus.google.com') }
+    twitter { Faker::Internet.url('twitter.com') }
+    instagram { Faker::Internet.url('instagram.com') }
+
+    conference
+  end
+end
diff --git a/spec/factories/events.rb b/spec/factories/events.rb
index f3999da8..e4cf19df 100644
--- a/spec/factories/events.rb
+++ b/spec/factories/events.rb
@@ -2,34 +2,11 @@
 
 FactoryGirl.define do
   factory :event do
-    sequence(:title) { |n| "The ##{n} talk you'll ever attend." }
-    program
-    abstract <<-EOS
-      Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ante
-      lacus, mollis non urna vitae, varius semper leo. Nulla ac nibh dui. Mauris
-      convallis diam eu porta fermentum. Vestibulum posuere odio et est ornare,
-      at consectetur ante eleifend. Etiam tellus libero, ornare at euismod nec,
-      luctus a leo. Aliquam et commodo lacus, at luctus nibh. Aenean eleifend
-      risus a nisi pellentesque tempor. Etiam dapibus facilisis odio at ornare.
-      Mauris tempus, nunc ut malesuada iaculis, eros mi mattis ligula, vitae
-      lobortis enim lacus ut nunc. Donec mattis sagittis imperdiet.
-      Pellentesque ultrices malesuada ipsum, mattis dignissim felis pulvinar
-      vitae. Etiam ultrices erat convallis arcu placerat, at vulputate felis
-      tempus. Ut eleifend sem et ante feugiat euismod ac luctus tortor. Nam
-      commodo mattis erat ac condimentum. Duis dictum tempus odio, quis
-      adipiscing justo. Etiam nunc neque, rutrum vitae sapien eget, elementum
-      dignissim dui.
+    title { Faker::Hipster.sentence }
+    abstract { Faker::Hipster.paragraph(2) }
+
+    program
 
-      Donec vitae laoreet augue. Sed eget felis placerat, scelerisque felis eu,
-      mattis risus. Sed posuere arcu at lacus ultricies pretium. Aenean in
-      dapibus erat. Morbi vitae risus eu ante lacinia mollis. Donec vitae
-      hendrerit est. Maecenas ac sem non mi vulputate aliquam ac eget enim.
-      Curabitur eget volutpat nisi. Proin sit amet consequat urna. Aliquam nec
-      elit vitae tellus pellentesque ultricies. Sed in enim vitae nisl
-      ullamcorper dignissim. Proin aliquet nisi sed mauris dapibus, sit amet
-      dignissim quam pulvinar. Nunc dictum porta sodales. Cras ullamcorper
-      libero quis porta ultricies. Fusce pulvinar accumsan lobortis.
-    EOS
     after(:build) do |event|
       event.event_users << build(:submitter) unless event.submitter # so that we don't have two submitters
       # set an event_type if none is passed to the factory.
diff --git a/spec/factories/lodgings.rb b/spec/factories/lodgings.rb
index 2fee64c6..73ceeefa 100644
--- a/spec/factories/lodgings.rb
+++ b/spec/factories/lodgings.rb
@@ -2,9 +2,8 @@
 
 FactoryGirl.define do
   factory :lodging do
-    name 'Example Hotel'
-    description 'Lorem Ipsum Dolor'
-    website_link 'http://www.example.com'
-    conference
+    name { "#{Faker::App.name} Hotel" }
+    description { CGI.escapeHTML(Faker::Lorem.paragraph) }
+    website_link { Faker::Internet.url }
   end
 end
diff --git a/spec/factories/question.rb b/spec/factories/question.rb
index 9bb933cb..5a2a58e5 100644
--- a/spec/factories/question.rb
+++ b/spec/factories/question.rb
@@ -2,11 +2,9 @@
 
 FactoryGirl.define do
   factory :question do
-    title 'blah'
+    title { Faker::Lorem.sentence }
     question_type
-    after(:build) do |question|
-      question.answers << build(:answer)
-      question.conferences << build(:conference)
-    end
+    conferences { [create(:conference)] }
+    answers { [create(:answer)] }
   end
 end
diff --git a/spec/factories/registration_periods.rb b/spec/factories/registration_periods.rb
index 2a57baa8..bb775aa9 100644
--- a/spec/factories/registration_periods.rb
+++ b/spec/factories/registration_periods.rb
@@ -2,8 +2,7 @@
 
 FactoryGirl.define do
   factory :registration_period do
-    start_date { 3.days.from_now }
+    start_date { 3.days.ago }
     end_date { 5.days.from_now }
-    conference
   end
 end
diff --git a/spec/factories/rooms.rb b/spec/factories/rooms.rb
index 7e610ad5..7347b95d 100644
--- a/spec/factories/rooms.rb
+++ b/spec/factories/rooms.rb
@@ -1,8 +1,9 @@
 # Read about factories at https://github.com/thoughtbot/factory_girl
 FactoryGirl.define do
   factory :room do
-    name 'Example Room'
+    name { "Room #{Faker::Address.country}" }
     size 4
+
     venue
 
     factory :room_for_100 do
diff --git a/spec/factories/splashpages.rb b/spec/factories/splashpages.rb
index 2d6ea303..752a36f3 100644
--- a/spec/factories/splashpages.rb
+++ b/spec/factories/splashpages.rb
@@ -3,5 +3,18 @@
 FactoryGirl.define do
   factory :splashpage do
     public  false
+
+    factory :full_splashpage do
+      public true
+      include_tracks true
+      include_program true
+      include_social_media true
+      include_venue true
+      include_tickets true
+      include_registrations true
+      include_sponsors true
+      include_lodgings true
+      include_cfp true
+    end
   end
 end
diff --git a/spec/factories/sponsors.rb b/spec/factories/sponsors.rb
index 51fcc183..edf1bf16 100644
--- a/spec/factories/sponsors.rb
+++ b/spec/factories/sponsors.rb
@@ -2,16 +2,17 @@
 
 FactoryGirl.define do
   factory :sponsor do
-    name 'Example sponsor'
-    website_url 'http://www.example.com'
-    description 'Lorem Ipsum Dolor'
+    name { Faker::Company.name }
+    website_url { Faker::Internet.url }
+    description { CGI.escapeHTML(Faker::Lorem.paragraph) }
+
     sponsorship_level
-    conference
 
     after(:create) do |sponsor|
+      logo = "#{1 + rand(13)}.png"
       uploader = PictureUploader.new(sponsor, :picture)
-      File.open('app/assets/images/rails.png') { |f| uploader.store!(f) }
-      sponsor.logo_file_name = 'rails.png'
+      File.open("spec/support/logos/#{logo}") { |f| uploader.store!(f) }
+      sponsor.logo_file_name = logo.to_s
       sponsor.save
     end
   end
diff --git a/spec/factories/sponsorship_levels.rb b/spec/factories/sponsorship_levels.rb
index d13ea48a..df2e3b6d 100644
--- a/spec/factories/sponsorship_levels.rb
+++ b/spec/factories/sponsorship_levels.rb
@@ -2,7 +2,8 @@
 
 FactoryGirl.define do
   factory :sponsorship_level do
-    title 'Platin'
+    title { Faker::Hipster.word }
+
     conference
   end
 end
diff --git a/spec/factories/tickets.rb b/spec/factories/tickets.rb
index 1e3105cc..88532b86 100644
--- a/spec/factories/tickets.rb
+++ b/spec/factories/tickets.rb
@@ -1,8 +1,7 @@
 FactoryGirl.define do
   factory :ticket do
-    title 'Business Ticket'
+    title { "#{Faker::Hipster.word} Ticket" }
     price_cents 1000
     price_currency 'USD'
-    conference
   end
 end
diff --git a/spec/factories/tracks.rb b/spec/factories/tracks.rb
index 03167789..3f35f539 100644
--- a/spec/factories/tracks.rb
+++ b/spec/factories/tracks.rb
@@ -1,9 +1,7 @@
 FactoryGirl.define do
   factory :track do
-    name 'Example Track'
-    description 'Lorem Ipsum dolsum'
-    color '#ffffff'
-    program
+    name { Faker::Commerce.department(2, true) }
+    description { Faker::Lorem.sentence }
+    color { Faker::Color.hex_color }
   end
-
 end
diff --git a/spec/factories/venues.rb b/spec/factories/venues.rb
index 31aa64e9..11f27035 100644
--- a/spec/factories/venues.rb
+++ b/spec/factories/venues.rb
@@ -1,13 +1,14 @@
 # Read about factories at https://github.com/thoughtbot/factory_girl
 FactoryGirl.define do
   factory :venue do
-    name 'Suse Office'
-    street 'Maxfeldstrasse 5'
-    city 'Nuremberg'
-    postalcode '90489'
-    country 'DE'
-    website 'www.opensuse.org'
-    description 'Lorem Ipsum Dolor'
+    name { "#{Faker::Company.name} Office" }
+    street { Faker::Address.street_address }
+    city { Faker::Address.city }
+    postalcode { Faker::Address.postcode }
+    country { Faker::Address.country_code }
+    website { Faker::Internet.url }
+    description { Faker::Lorem.sentence }
+
     conference
   end
 end
diff --git a/spec/features/lodgings_spec.rb b/spec/features/lodgings_spec.rb
index 0731eff6..6d1d72ff 100644
--- a/spec/features/lodgings_spec.rb
+++ b/spec/features/lodgings_spec.rb
@@ -35,13 +35,13 @@ feature Lodging do
     visit admin_conference_lodgings_path(
               conference_id: conference.short_title)
 
-    expect(page.has_content?('Example Hotel')).to be true
+    expect(page.has_content?(lodging.name)).to be true
 
     # Add lodging
     click_link 'Edit'
 
     fill_in 'lodging_name', with: 'New lodging'
-    fill_in 'lodging_website_link', with: 'http:\\www.google.com'
+    fill_in 'lodging_website_link', with: 'http://www.google.com'
     attach_file 'Picture', path
 
     click_button 'Update Lodging'
@@ -51,26 +51,26 @@ feature Lodging do
     expect(page.has_content?('New lodging')).to be true
     lodging.reload
     expect(lodging.name).to eq('New lodging')
-    expect(lodging.description).to eq('Lorem Ipsum Dolor')
-    expect(lodging.website_link).to eq('http:\\www.google.com')
+    expect(lodging.description).to eq(lodging.description)
+    expect(lodging.website_link).to eq('http://www.google.com')
     expect(Lodging.count).to eq(1)
   end
 
   scenario 'Delete a lodging', feature: true, js: true do
-    conference.lodgings << create(:lodging)
+    lodging = create(:lodging, conference: conference)
 
     sign_in organizer
     visit admin_conference_lodgings_path(
               conference_id: conference.short_title)
 
-    expect(page.has_content?('Example Hotel')).to be true
+    expect(page.has_content?(lodging.name)).to be true
 
     # Add lodging
     click_link 'Delete'
 
     # Validations
     expect(flash).to eq('Lodging successfully deleted.')
-    expect(page.has_content?('Example Hotel')).to be false
+    expect(page.has_content?(lodging.name)).to be false
     expect(Lodging.count).to eq(0)
   end
 end
diff --git a/spec/features/sponsor_spec.rb b/spec/features/sponsor_spec.rb
index df527ede..c6b5009e 100644
--- a/spec/features/sponsor_spec.rb
+++ b/spec/features/sponsor_spec.rb
@@ -21,7 +21,7 @@ feature Sponsor do
       fill_in 'sponsor_description', with: 'The original provider of the enterprise Linux distribution'
       attach_file 'Picture', path
       fill_in 'sponsor_website_url', with: 'http://www.suse.com'
-      select('Platin', from: 'sponsor_sponsorship_level_id')
+      select(conference.sponsorship_levels.first.title, from: 'sponsor_sponsorship_level_id')
 
       click_button 'Create Sponsor'
 
@@ -30,7 +30,7 @@ feature Sponsor do
         expect(page.has_content?('SUSE')).to be true
         expect(page.has_content?('The original provider')).to be true
         expect(page.has_content?('http://www.suse.com')).to be true
-        expect(page.has_content?('Platin')).to be true
+        expect(page.has_content?(conference.sponsorship_levels.first.title)).to be true
         expect(page).to have_selector("img[src*='rails.png']")
         expect(page.assert_selector('tr', count: 2)).to be true
       end
diff --git a/spec/features/ticket_purchases_spec.rb b/spec/features/ticket_purchases_spec.rb
index b8c8ecbe..e3ae1e09 100644
--- a/spec/features/ticket_purchases_spec.rb
+++ b/spec/features/ticket_purchases_spec.rb
@@ -33,7 +33,7 @@ feature Registration do
         expect(current_path).to eq(conference_conference_registrations_path(conference.short_title))
         expect(flash).
             to eq("Thank you for supporting #{conference.title} by purchasing a ticket.")
-        expect(page.has_content?('2 Business Ticket Tickets for 10')).to be true
+        expect(page.has_content?("2 #{ticket.title} Tickets for 10")).to be true
       end
 
       scenario 'deletes a purchased ticket', feature: true, js: true do
@@ -41,7 +41,7 @@ feature Registration do
         create(:ticket_purchase, conference: conference, user: participant, ticket: ticket, quantity: 4)
 
         visit conference_conference_registrations_path(conference.short_title)
-        expect(page.has_content?('4 Business Ticket Tickets for 10')).to be true
+        expect(page.has_content?("4 #{ticket.title} Tickets for 10")).to be true
 
         click_link "ticket-#{ticket.id}-delete"
         expect(flash).to eq('Ticket successfully deleted.')
diff --git a/spec/helpers/sponsor_helper_spec.rb b/spec/helpers/sponsor_helper_spec.rb
index ec9aff06..c6ce08ce 100644
--- a/spec/helpers/sponsor_helper_spec.rb
+++ b/spec/helpers/sponsor_helper_spec.rb
@@ -11,7 +11,7 @@ describe SponsorsHelper, type: :helper do
       end
 
       it 'returns correct url' do
-        expect(get_logo(sponsor)).to match %r{.*(\bfirst/rails.png\b)}
+        expect(get_logo(sponsor)).to match %r{.*(\bfirst/#{sponsor.logo_file_name}\b)}
       end
     end
 
@@ -22,7 +22,7 @@ describe SponsorsHelper, type: :helper do
       end
 
       it 'returns correct url' do
-        expect(get_logo(sponsor)).to match %r{.*(\bsecond/rails.png\b)}
+        expect(get_logo(sponsor)).to match %r{.*(\bsecond/#{sponsor.logo_file_name}\b)}
       end
     end
 
@@ -33,7 +33,7 @@ describe SponsorsHelper, type: :helper do
       end
 
       it 'returns correct url' do
-        expect(get_logo(sponsor)).to match %r{.*(\bothers/rails.png\b)}
+        expect(get_logo(sponsor)).to match %r{.*(\bothers/#{sponsor.logo_file_name}\b)}
       end
     end
   end
diff --git a/spec/models/email_settings_spec.rb b/spec/models/email_settings_spec.rb
index a649ab92..8392d056 100644
--- a/spec/models/email_settings_spec.rb
+++ b/spec/models/email_settings_spec.rb
@@ -9,7 +9,7 @@ describe EmailSettings do
     {
       'email' => 'john@doe.com',
       'name' => 'John Doe',
-      'conference' => 'The dog and pony show',
+      'conference' => conference.title,
       'conference_start_date' => Date.new(2014, 05, 01),
       'conference_end_date' => Date.new(2014, 05, 06),
       'registrationlink' => 'http://localhost:3000/conference/goto/register',
@@ -62,7 +62,7 @@ describe EmailSettings do
     context 'conference has venue' do
       before do
         conference.update_attributes(venue: create(:venue))
-        venue_hash = { 'venue' => 'Suse Office', 'venue_address' => 'Maxfeldstrasse 5, Nuremberg, Germany' }
+        venue_hash = { 'venue' => conference.venue.name, 'venue_address' => conference.venue.address }
         expected_hash.merge!(venue_hash)
       end
 
@@ -105,7 +105,7 @@ describe EmailSettings do
 
     it 'replaces fillers in template' do
       expected_text = "Dear John Doe\n\nWe are very pleased" \
-        'to inform you that your submission Talk about talks has been accepted for the conference The dog and pony show.'
+        "to inform you that your submission Talk about talks has been accepted for the conference #{conference.title}."
       expect(conference.email_settings.generate_event_mail(event, event_template)).to eq expected_text
     end
   end
@@ -114,7 +114,7 @@ describe EmailSettings do
     let(:conf_update_template) { "Dear {name},\n\nThank you for Registering for the conference {conference}." }
 
     it 'replaces fillers in template' do
-      expected_text = "Dear John Doe,\n\nThank you for Registering for the conference The dog and pony show."
+      expected_text = "Dear John Doe,\n\nThank you for Registering for the conference #{conference.title}."
       expect(conference.email_settings.generate_email_on_conf_updates(conference, user, conf_update_template)).to eq expected_text
     end
   end
diff --git a/spec/models/event_spec.rb b/spec/models/event_spec.rb
index e25dd354..6bbb416c 100644
--- a/spec/models/event_spec.rb
+++ b/spec/models/event_spec.rb
@@ -221,7 +221,7 @@ describe Event do
   describe '#abstract_word_count' do
     it 'counts words in abstract' do
       event = build(:event)
-      expect(event.abstract_word_count).to eq(233)
+      expect(event.abstract_word_count).to eq(event.abstract.to_s.split.size)
       event.update_attributes!(abstract: 'abstract.')
       expect(event.abstract_word_count).to eq(1)
     end
diff --git a/spec/serializers/conference_serializer_spec.rb b/spec/serializers/conference_serializer_spec.rb
index 1de2f887..20c28f7f 100644
--- a/spec/serializers/conference_serializer_spec.rb
+++ b/spec/serializers/conference_serializer_spec.rb
@@ -12,7 +12,7 @@ describe ConferenceSerializer, type: :serializer do
     {
       conference: {
         short_title: 'goto',
-        title: 'The dog and pony show',
+        title: conference.title,
         description: 'Lorem ipsum dolor sit',
         start_date: '2014-03-04',
         end_date: '2014-03-10',
@@ -61,7 +61,7 @@ describe ConferenceSerializer, type: :serializer do
     before do
       venue = create(:venue, conference: conference)
       _room = create(:room, venue: venue)
-      _track = create(:track, program: conference.program)
+      track = create(:track, program: conference.program)
 
       room_hash = {
         rooms: [{
@@ -74,8 +74,8 @@ describe ConferenceSerializer, type: :serializer do
       track_hash = {
         tracks: [{
             id: 1,
-            name: 'Example Track',
-            description: 'Lorem Ipsum dolsum'
+            name: track.name,
+            description: track.description
           }
         ]
       }
diff --git a/spec/serializers/room_serializer_spec.rb b/spec/serializers/room_serializer_spec.rb
index 6ec10985..5b7467cc 100644
--- a/spec/serializers/room_serializer_spec.rb
+++ b/spec/serializers/room_serializer_spec.rb
@@ -7,7 +7,7 @@ describe RoomSerializer, type: :serializer do
     expected_json = {
       room: {
         guid: room.guid,
-        name: 'Example Room',
+        name: room.name,
         description: ''
       }
     }.to_json
diff --git a/spec/serializers/track_serializer_spec.rb b/spec/serializers/track_serializer_spec.rb
index 856a593c..00522eae 100644
--- a/spec/serializers/track_serializer_spec.rb
+++ b/spec/serializers/track_serializer_spec.rb
@@ -8,8 +8,8 @@ describe TrackSerializer, type: :serializer do
     expected_json = {
       track: {
         guid: track.guid,
-        name: 'Example Track',
-        color: '#ffffff'
+        name: track.name,
+        color: track.color
       }
     }.to_json
 
diff --git a/spec/support/logos/1.png b/spec/support/logos/1.png
new file mode 100644
index 00000000..c74d3f65
Binary files /dev/null and b/spec/support/logos/1.png differ
diff --git a/spec/support/logos/10.png b/spec/support/logos/10.png
new file mode 100644
index 00000000..8e65fd80
Binary files /dev/null and b/spec/support/logos/10.png differ
diff --git a/spec/support/logos/11.png b/spec/support/logos/11.png
new file mode 100644
index 00000000..05d8f020
Binary files /dev/null and b/spec/support/logos/11.png differ
diff --git a/spec/support/logos/12.png b/spec/support/logos/12.png
new file mode 100644
index 00000000..0c3c108c
Binary files /dev/null and b/spec/support/logos/12.png differ
diff --git a/spec/support/logos/13.png b/spec/support/logos/13.png
new file mode 100644
index 00000000..9d2a863d
Binary files /dev/null and b/spec/support/logos/13.png differ
diff --git a/spec/support/logos/2.png b/spec/support/logos/2.png
new file mode 100644
index 00000000..7c09a2a4
Binary files /dev/null and b/spec/support/logos/2.png differ
diff --git a/spec/support/logos/3.png b/spec/support/logos/3.png
new file mode 100644
index 00000000..02158c21
Binary files /dev/null and b/spec/support/logos/3.png differ
diff --git a/spec/support/logos/4.png b/spec/support/logos/4.png
new file mode 100644
index 00000000..8743e9fb
Binary files /dev/null and b/spec/support/logos/4.png differ
diff --git a/spec/support/logos/5.png b/spec/support/logos/5.png
new file mode 100644
index 00000000..af26fe82
Binary files /dev/null and b/spec/support/logos/5.png differ
diff --git a/spec/support/logos/6.png b/spec/support/logos/6.png
new file mode 100644
index 00000000..648e88fc
Binary files /dev/null and b/spec/support/logos/6.png differ
diff --git a/spec/support/logos/7.png b/spec/support/logos/7.png
new file mode 100644
index 00000000..4de213a0
Binary files /dev/null and b/spec/support/logos/7.png differ
diff --git a/spec/support/logos/8.png b/spec/support/logos/8.png
new file mode 100644
index 00000000..659d3273
Binary files /dev/null and b/spec/support/logos/8.png differ
diff --git a/spec/support/logos/9.png b/spec/support/logos/9.png
new file mode 100644
index 00000000..23f75ae0
Binary files /dev/null and b/spec/support/logos/9.png differ
diff --git a/spec/support/logos/README.md b/spec/support/logos/README.md
new file mode 100644
index 00000000..6c5ba321
--- /dev/null
+++ b/spec/support/logos/README.md
@@ -0,0 +1 @@
+These are fake logos from https://github.com/pigment/fake-logos
diff --git a/spec/support/save_feature_failures.rb b/spec/support/save_feature_failures.rb
index 4cfb68d4..fe6edf66 100644
--- a/spec/support/save_feature_failures.rb
+++ b/spec/support/save_feature_failures.rb
@@ -1,18 +1,17 @@
-# Automatically save and open the page
-# whenever an expectation is not met in a features spec
+# Automatically save the page a test fails
+Capybara.save_and_open_page_path = Rails.root.join('tmp', 'capybara')
+
 RSpec.configure do |config|
   config.after(:each, type: :feature) do
-    ename = RSpec.current_example.full_description
-    ename = ename.gsub ' ', '_'
-    ename.downcase!
-    ename = ename + '.html'
+    example_filename = RSpec.current_example.full_description
+    example_filename = example_filename.tr(' ', '_')
+    example_filename = example_filename + '.html'
+    example_filename = File.expand_path(example_filename, Capybara.save_and_open_page_path)
     if RSpec.current_example.exception.present?
-      save_page(ename)
-    else
-      capfile = File.expand_path(ename, Capybara.save_and_open_page_path)
-      if File.exist?(capfile)
-        File.unlink(capfile)
-      end
+      save_page(example_filename)
+    # remove the file if the test starts working again
+    elsif File.exist?(example_filename)
+      File.unlink(example_filename)
     end
   end
 end
diff --git a/spec/views/admin/conference/index.html.haml_spec.rb b/spec/views/admin/conference/index.html.haml_spec.rb
index 99280fd0..b2c285cb 100644
--- a/spec/views/admin/conference/index.html.haml_spec.rb
+++ b/spec/views/admin/conference/index.html.haml_spec.rb
@@ -1,10 +1,13 @@
 require 'spec_helper'
 
 describe 'admin/conference/index' do
+  let(:conference) { create(:conference, title: 'openSUSE Conference 2016') }
+  let(:second_conference) { create(:conference) }
+
   it 'renders all conference names with links' do
-    assign(:conferences, [create(:conference, title: 'openSUSE'), create(:conference)])
+    assign(:conferences, [conference, second_conference])
     render
-    expect(rendered).to include('openSUSE')
-    expect(rendered).to include('The dog and pony show')
+    expect(rendered).to include('openSUSE Conference 2016')
+    expect(rendered).to include(second_conference.title)
   end
 end
diff --git a/spec/views/admin/conference/new.html.haml_spec.rb b/spec/views/admin/conference/new.html.haml_spec.rb
index ebcd8a78..e19ab1d3 100644
--- a/spec/views/admin/conference/new.html.haml_spec.rb
+++ b/spec/views/admin/conference/new.html.haml_spec.rb
@@ -1,12 +1,14 @@
 require 'spec_helper'
 
 describe 'admin/conference/new' do
+  let(:conference) { build(:conference) }
+
   it 'renders the new template for the conference' do
     assign(:conference, Conference.new)
     render
     expect(rendered).to include('Basic Information')
-    assign(:conference, build(:conference))
+    assign(:conference, conference)
     render
-    expect(rendered).to include('The dog and pony show')
+    expect(rendered).to include(conference.title)
   end
 end
diff --git a/spec/views/admin/lodgings/index.html.haml_spec.rb b/spec/views/admin/lodgings/index.html.haml_spec.rb
index bb20da17..30fdaece 100644
--- a/spec/views/admin/lodgings/index.html.haml_spec.rb
+++ b/spec/views/admin/lodgings/index.html.haml_spec.rb
@@ -7,6 +7,6 @@ describe 'admin/lodgings/index' do
     @conference.lodgings << create(:lodging)
     assign :venue, @conference.venue
     render
-    expect(rendered).to include('Example Hotel')
+    expect(rendered).to include(@conference.lodgings.first.name)
   end
 end
diff --git a/spec/views/admin/sponsors/index.html.haml_spec.rb b/spec/views/admin/sponsors/index.html.haml_spec.rb
index 51b845ff..6311c5d1 100644
--- a/spec/views/admin/sponsors/index.html.haml_spec.rb
+++ b/spec/views/admin/sponsors/index.html.haml_spec.rb
@@ -9,9 +9,9 @@ describe 'admin/sponsors/index' do
                                              )
     assign :conference, @conference
     render
-    expect(rendered).to include('Example sponsor')
-    expect(rendered).to include('http://www.example.com')
-    expect(rendered).to include('Lorem Ipsum Dolor')
-    expect(rendered).to include('Platin')
+    expect(rendered).to include(@conference.sponsors.first.name)
+    expect(rendered).to include(@conference.sponsors.first.website_url)
+    expect(rendered).to include(truncate(@conference.sponsors.first.description))
+    expect(rendered).to include(@conference.sponsorship_levels.first.title)
   end
 end
diff --git a/spec/views/admin/sponsorship_levels/index.html.haml_spec.rb b/spec/views/admin/sponsorship_levels/index.html.haml_spec.rb
index 29ec4f7e..d3abb41e 100644
--- a/spec/views/admin/sponsorship_levels/index.html.haml_spec.rb
+++ b/spec/views/admin/sponsorship_levels/index.html.haml_spec.rb
@@ -5,6 +5,6 @@ describe 'admin/sponsorship_levels/index' do
     @sponsorship_level = create(:sponsorship_level)
     assign :conference, @sponsorship_level.conference
     render
-    expect(rendered).to include('Platin')
+    expect(rendered).to include(@sponsorship_level.title)
   end
 end
diff --git a/spec/views/conference/show.html.haml_spec.rb b/spec/views/conference/show.html.haml_spec.rb
index 18d485eb..46205267 100644
--- a/spec/views/conference/show.html.haml_spec.rb
+++ b/spec/views/conference/show.html.haml_spec.rb
@@ -1,46 +1,15 @@
 require 'spec_helper'
 describe 'conference/show.html.haml' do
+  let!(:conference) { create(:full_conference) }
+
   before(:each) do
     allow(view).to receive(:date_string).and_return('January 17 - 21 2014')
-    @conference = create(:conference, description: 'Lorem Ipsum')
-    @program = @conference.program
-
-    @conference.splashpage = create(:splashpage,
-                                    include_registrations: true,
-                                    include_program: true,
-                                    include_sponsors: true,
-                                    include_tracks: true,
-                                    include_tickets: true,
-                                    include_social_media: true,
-                                    include_venue: true,
-                                    include_lodgings: true,
-                                    include_cfp: true)
-
-    @conference.contact.update(sponsor_email: 'example@example.com',
-                               facebook: 'http://facebook.com',
-                               googleplus: 'http://google.com',
-                               instagram: 'http://instagram.com',
-                               twitter: 'http://twitter.com')
-
-    @conference.registration_period = create(:registration_period,
-                                             start_date: Date.yesterday,
-                                             end_date: Date.tomorrow)
-
-    @conference.program.cfp = create(:cfp, program: @conference.program)
-
-    @conference.sponsorship_levels << create(:sponsorship_level, conference: @conference)
-    @sponsorship_level = @conference.sponsorship_levels.first
-    @sponsorship_level.sponsors << create(:sponsor, sponsorship_level: @sponsorship_level,
-                                                    conference: @conference)
-
-    @conference.venue = create(:venue)
-    @conference.lodgings << create(:lodging)
-    assign :conference, @conference
+    assign :conference, conference
     render
   end
 
   it 'renders banner component' do
-    expect(rendered).to match(/#{@conference.description}/)
+    expect(rendered).to match(conference.description)
   end
 
   it 'renders program partial' do
@@ -57,32 +26,33 @@ describe 'conference/show.html.haml' do
 
   it 'renders sponsors partial' do
     expect(view).to render_template(partial: 'conference/_sponsors')
-    expect(rendered).to match(/example@example.com/)
-    expect(rendered).to match(/www.example.com/)
-    expect(rendered).to match(/Lorem Ipsum Dolor/)
-    expect(rendered).to match(/rails.png/)
+    expect(rendered).to match(conference.contact.email)
+    expect(rendered).to match(conference.sponsors.first.website_url)
+    expect(rendered).to match(conference.sponsors.first.description)
+    expect(rendered).to match(conference.sponsors.first.logo_file_name)
   end
 
   it 'renders social media partial' do
     expect(view).to render_template('conference/_social_media')
-    expect(rendered).to match(/facebook.com/)
-    expect(rendered).to match(/google.com/)
-    expect(rendered).to match(/instagram.com/)
-    expect(rendered).to match(/twitter.com/)
+    expect(rendered).to match(conference.contact.facebook)
+    expect(rendered).to match(conference.contact.googleplus)
+    expect(rendered).to match(conference.contact.instagram)
+    expect(rendered).to match(conference.contact.twitter)
   end
 
   it 'renders venue partial' do
     expect(view).to render_template(partial: 'conference/_venue')
-    expect(rendered).to match(/Suse Office/)
-    expect(rendered).to match(/Maxfeldstrasse 5/)
-    expect(rendered).to match(/www.opensuse.org/)
-    expect(rendered).to match(/Lorem Ipsum Dolor/)
+    expect(rendered).to match(conference.venue.name)
+    expect(rendered).to match(conference.venue.street)
+    expect(rendered).to match(conference.venue.website)
+    expect(rendered).to match(conference.venue.description)
   end
 
   it 'renders lodging partial' do
     expect(view).to render_template(partial: 'conference/_lodging')
-    expect(rendered).to match(/Example Hotel/)
-    expect(rendered).to match(/Lorem Ipsum Dolor/)
-    expect(rendered).to match(/www.example.com/)
+    expect(rendered).to match(conference.lodgings.first.name)
+    expect(rendered).to match(conference.lodgings.first.description)
+    # FIXME: Lodging without image doesn't show link
+    # expect(rendered).to match(conference.lodgings.first.website_link)
   end
 end